Have you ever wondered how people search for a good and reputable contractor in their local area?

Most of the time these searches are performed on search engines like Google. Your contractor website or Google My Business profile will have to be at the top of the list if you want to perform well when consumers look for your services. One of the most efficient and affordable ways to rank higher is with SEO for contractors.

What is SEO and why is it important to my contractor business?

Search engine optimization (SEO) stands for the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for services, products, or information. SEO is one of the most important marketing channels that exists in 2024.

Cloudwards claims that: “Out of all of our findings, we thought these were the most noteworthy search engine statistics. On average, Google processes 40,000 search queries every second. This translates to 3.5 billion searches per day and 1.2 trillion per year.”

If you’re a contractor, SEO isn’t just a way to drive traffic to your website. It’s also highly effective at driving website conversions. The average conversion rate for ecommerce websites is around 3%. But the local traffic you could get from search engines usually will convert at a higher rate than that. A good gauge on how many leads actually convert is to utilize a formula that calculates your LCR over time. A normal conversion rate for leads that actually turn into sales is around 10-15%.

Some of the ways that contractor SEO can help grow your business

There are a few advantages when investing in SEO as a contractor. The most immediate benefit is achieving higher rankings on search engines. Some of the other ways contractor SEO can help grow your business are:

Increased Visibility

Contractor SEO helps your business website appear higher in search engine results. This means more people can find your services when they search online.

More Website Traffic

By optimizing your website for relevant keywords, SEO attracts more visitors. This increased traffic can lead to more potential customers discovering your contractor services.

Local Business Reach

SEO strategies can target local audiences, making it easier for people in your community to find and choose your contracting services over competitors.

Credibility and Trust

A well-optimized website with valuable content establishes credibility. When potential clients see your business ranking high in search results, they are more likely to trust your services. Your SEO and optimization efforts can continue to build over a period of time and your site could improve its authority.

Gain an Edge Over Other Contractors In The Area

Contractors who invest in SEO gain a competitive advantage. If your business is easily found online, you are more likely to attract customers compared to competitors who may not have optimized their online presence.

Cost-Effective Marketing

Compared to traditional advertising methods, SEO is often more cost-effective. It helps you target specific demographics, making your marketing efforts more efficient and budget-friendly.

SEO tools can also provide insights into user behavior. By analyzing these metrics, you can understand what works and what needs improvement, allowing you to refine your online marketing strategy. While some marketing efforts may provide short-term gains, SEO offers long-term benefits. Once your website ranks well, it can continue to attract organic traffic over an extended period.

The importance of search engine optimization (SEO) for contractors

Out of the 200 ranking factors Google looks at to decide which websites are the best, SEO is a big deal. It’s like the tool that helps your website be higher up in the list compared to others. The whole point of search engines is to take all the online stuff and arrange it so that when people search, they quickly find what they want.

Let’s take a look at why Search Engine Optimization (SEO) is your secret weapon in 2024. It’s like having a compass for the online world, helping you navigate through the digital landscape and, most importantly, bringing in more business.

Think of SEO as the spotlight that puts your contracting services right in front of people looking for what you offer. And you know what? It’s not just about being seen – it’s about becoming the go-to contractor that clients can trust.

Now, Local SEO is your buddy when it comes to connecting with the local community. It ensures that when someone nearby needs contracting services, your business is the first they see. It’s all about being the trusted choice right in your neighborhood.

SEO lets you tell your story online, showcasing your skills and past projects. It’s like a portfolio online that helps potential clients get to know you better.

So, picture SEO as your online storyteller, weaving your narrative into online searches. It’s not just a tool; it’s the key to expanding your reach, connecting with different folks, and staying relevant.

The Different Types of Keywords to Use for SEO as a Contractor

Contractors can benefit from using various types of keywords for SEO to reach their target audience effectively. These keywords should be utilized on your website and in your Google My Business profile. Here are different types of keywords that contractors can consider:

  1. Service Keywords:
    • Example: “home remodeling,” “roof repair,” “plumbing services”
    • These keywords directly relate to the services offered by the contractor.
  2. Location-Based Keywords:
    • Example: “contractor in [city],” “local roofing services,” “nearby home renovation”
    • Geographically specific keywords help attract local customers.
  3. Long-Tail Keywords:
    • Example: “energy-efficient roofing options,” “modern kitchen remodeling ideas”
    • These are more specific and detailed, targeting a niche audience.
  4. Question-Based Keywords:
    • Example: “how to fix a leaky roof,” “best materials for bathroom remodeling”
    • Keywords in the form of questions address common queries potential clients might have.
  5. Brand Keywords:
    • Example: “[Contractor Name] roofing,” “[Contractor Name] home renovation”
    • Include your business name in keywords to build brand recognition.
  6. DIY Keywords:
    • Example: “DIY home improvement tips,” “easy plumbing fixes”
    • These keywords cater to individuals looking for do-it-yourself solutions but may turn to professionals if needed.
  7. Emergency Service Keywords:
    • Example: “24/7 emergency plumbing,” “urgent roof repair”
    • For contractors offering emergency services, include keywords related to quick assistance.
  8. Cost-Related Keywords:
    • Example: “affordable kitchen remodeling,” “cost of roof replacement”
    • Keywords that address pricing can attract users looking for budget-friendly options.
  9. Material-Specific Keywords:
    • Example: “metal roofing installation,” “granite countertop options”
    • Specify the materials used in your services to attract clients interested in particular materials.
  10. Seasonal Keywords:
    • Example: “winter roof inspection,” “summer patio construction”
    • Tailor keywords based on seasonal demands for specific services.

Remember, a good mix of these keyword types can enhance your website’s visibility and attract a diverse audience. It’s essential to understand your potential clients’ search behavior and tailor your keywords accordingly.

handyman tools for a contractor

handyman tools

How to Begin SEO for Your Contractor Business

Starting with Search Engine Optimization (SEO) might sound like a complicated task, but for a contractor looking to boost their online presence, it’s a crucial step. In simple terms, SEO is like giving your business a ticket to be found easily on the internet. Let’s break down how you can start SEO for your contractor business.

1. Understand the Basics of SEO

SEO is about making your contractor website more visible on search engines like Google. Imagine it as putting up a big sign on the internet saying, “Here’s what we do!” To begin, grasp these basic concepts:

  • Keywords: These are the words people type into search engines. Think about what someone might search for when looking for a contractor. Use these words naturally in your website content.
  • User Experience: Make your website easy to navigate. Imagine your website as a user-friendly place where people can find information quickly.
  • Mobile-Friendliness: Many people use smartphones. Ensure your website looks good and works well on phones and tablets.

2. Know Your Target Audience

Who are you trying to reach? Think about your ideal customers. What questions might they have? Tailor your website content to answer those questions. If you’re a contractor specializing in home renovations, your audience might be homeowners looking to upgrade their spaces.

3. Optimize Your Website Content

This step involves making your website content attractive to both users and search engines. Here’s how:

  • Quality Content: Create useful and relevant content. If you’re a contractor, share tips on home improvement, showcase your projects, and explain your services in a way that’s easy to understand.
  • Title Tags and Meta Descriptions: These are like mini ads that appear on search results. Make them catchy and informative to encourage people to click on your website.
  • Use Headers: Break your content into sections with headers. This makes it easier for people to skim through and find what they’re looking for.

4. Local SEO for Contractors

Local SEO helps you reach people in your area. Many folks prefer hiring contractors nearby. Follow these steps:

  • Google My Business: Claim and optimize your Google My Business listing. This is like a digital business card that appears when people search for contractors in your locality.
  • Local Keywords: Include the name of your city or region in your content. For example, if you’re a contractor in Springfield, use phrases like “Springfield home renovation” naturally in your text.
  • Get Reviews: Encourage satisfied customers to leave positive reviews. This builds trust and shows that you’re a reliable contractor.

5. Building Links

Links from other websites to yours tell search engines that your content is valuable. Here’s how to get them:

  • Local Directories: List your business in local directories. These are online places where people find information about businesses in their area.
  • Networking: Connect with other businesses or organizations in your community. If you’ve collaborated or sponsored local events, ask if they can link to your website.

6. Social Media Presence

Social media can be a powerful tool for contractors. Here’s how to use it effectively:

  • Choose Platforms Wisely: Pick social media platforms where your audience is active. If you’re showcasing home improvement projects, platforms like Instagram and Pinterest might be ideal.
  • Engage with Your Audience: Respond to comments and messages. Share behind-the-scenes looks at your projects. Social media is about connecting with people, so be authentic.

7. Monitor and Adjust

SEO is not a one-time task; it’s an ongoing process. Regularly check how your website is performing and make adjustments:

  • Analytics Tools: Use tools like Google Analytics to see how many people visit your site, where they come from, and what they do on your site.
  • Stay Updated: SEO practices evolve. Stay informed about the latest trends and adjust your strategy accordingly.

Starting SEO for your contractor business is like planting seeds for future growth. It might take some time, but as your online presence grows, so will your business.

thank you for shopping local sign - small business

thank you for shopping local sign – small business

Get Started With Our SEO Services for Contractors at Shifted SEO

Shifted SEO helps you put up signs (we call them keywords) that lead people straight to your contractor services when they search online.

Just like you take pride in your craftsmanship, Shifted SEO takes pride in making your website look fantastic. We ensure it works smoothly on phones and computers, making it easy for people to see what awesome work you do. If you want the folks in your community to know about your contracting skills, Shifted SEO has a trick up its sleeve called “Local SEO.” It helps you connect with people nearby, making you the go-to contractor in your area.

Get Noticed by Google and Search Engines

Think of Google as a friend who recommends the best stuff. We make sure Google knows you’re the best contractor in town. We help you create content that Google loves, so it recommends your business to people searching for contractors.

Contact Shifted SEO & Web Design today to get a free quote on SEO for your contractor business.

Published On: January 23rd, 2024 / Categories: SEO / By / 9.9 min read /