Have you ever wondered how people search for a good and reputable contractor in their local area?
Most of the time these searches are performed on search engines like Google. Your contractor website or Google My Business profile will have to be at the top of the list if you want to perform well when consumers look for your services. One of the most efficient and affordable ways to rank higher is with SEO for contractors.
What is SEO and why is it important to my contractor business?
Search engine optimization (SEO) stands for the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for services, products, or information. SEO is one of the most important marketing channels that exists in 2024.
Cloudwards claims that: “Out of all of our findings, we thought these were the most noteworthy search engine statistics. On average, Google processes 40,000 search queries every second. This translates to 3.5 billion searches per day and 1.2 trillion per year.”
If you’re a contractor, SEO isn’t just a way to drive traffic to your website. It’s also highly effective at driving website conversions. The average conversion rate for ecommerce websites is around 3%. But the local traffic you could get from search engines usually will convert at a higher rate than that. A good gauge on how many leads actually convert is to utilize a formula that calculates your LCR over time. A normal conversion rate for leads that actually turn into sales is around 10-15%.
Some of the ways that contractor SEO can help grow your business
There are a few advantages when investing in SEO as a contractor. The most immediate benefit is achieving higher rankings on search engines. Some of the other ways contractor SEO can help grow your business are:
Increased Visibility
Contractor SEO helps your business website appear higher in search engine results. This means more people can find your services when they search online.
More Website Traffic
By optimizing your website for relevant keywords, SEO attracts more visitors. This increased traffic can lead to more potential customers discovering your contractor services.
Local Business Reach
SEO strategies can target local audiences, making it easier for people in your community to find and choose your contracting services over competitors.
Credibility and Trust
A well-optimized website with valuable content establishes credibility. When potential clients see your business ranking high in search results, they are more likely to trust your services. Your SEO and optimization efforts can continue to build over a period of time and your site could improve its authority.
Gain an Edge Over Other Contractors In The Area
Contractors who invest in SEO gain a competitive advantage. If your business is easily found online, you are more likely to attract customers compared to competitors who may not have optimized their online presence.
Cost-Effective Marketing
Compared to traditional advertising methods, SEO is often more cost-effective. It helps you target specific demographics, making your marketing efforts more efficient and budget-friendly.
SEO tools can also provide insights into user behavior. By analyzing these metrics, you can understand what works and what needs improvement, allowing you to refine your online marketing strategy. While some marketing efforts may provide short-term gains, SEO offers long-term benefits. Once your website ranks well, it can continue to attract organic traffic over an extended period.
The importance of search engine optimization (SEO) for contractors
Out of the 200 ranking factors Google looks at to decide which websites are the best, SEO is a big deal. It’s like the tool that helps your website be higher up in the list compared to others. The whole point of search engines is to take all the online stuff and arrange it so that when people search, they quickly find what they want.
Let’s take a look at why Search Engine Optimization (SEO) is your secret weapon in 2024. It’s like having a compass for the online world, helping you navigate through the digital landscape and, most importantly, bringing in more business.
Think of SEO as the spotlight that puts your contracting services right in front of people looking for what you offer. And you know what? It’s not just about being seen – it’s about becoming the go-to contractor that clients can trust.
Now, Local SEO is your buddy when it comes to connecting with the local community. It ensures that when someone nearby needs contracting services, your business is the first they see. It’s all about being the trusted choice right in your neighborhood.
SEO lets you tell your story online, showcasing your skills and past projects. It’s like a portfolio online that helps potential clients get to know you better.
So, picture SEO as your online storyteller, weaving your narrative into online searches. It’s not just a tool; it’s the key to expanding your reach, connecting with different folks, and staying relevant.
The Different Types of Keywords to Use for SEO as a Contractor
Contractors can benefit from using various types of keywords for SEO to reach their target audience effectively. These keywords should be utilized on your website and in your Google My Business profile. Here are different types of keywords that contractors can consider:
- Service Keywords:
- Example: “home remodeling,” “roof repair,” “plumbing services”
- These keywords directly relate to the services offered by the contractor.
- Location-Based Keywords:
- Example: “contractor in [city],” “local roofing services,” “nearby home renovation”
- Geographically specific keywords help attract local customers.
- Long-Tail Keywords:
- Example: “energy-efficient roofing options,” “modern kitchen remodeling ideas”
- These are more specific and detailed, targeting a niche audience.
- Question-Based Keywords:
- Example: “how to fix a leaky roof,” “best materials for bathroom remodeling”
- Keywords in the form of questions address common queries potential clients might have.
- Brand Keywords:
- Example: “[Contractor Name] roofing,” “[Contractor Name] home renovation”
- Include your business name in keywords to build brand recognition.
- DIY Keywords:
- Example: “DIY home improvement tips,” “easy plumbing fixes”
- These keywords cater to individuals looking for do-it-yourself solutions but may turn to professionals if needed.
- Emergency Service Keywords:
- Example: “24/7 emergency plumbing,” “urgent roof repair”
- For contractors offering emergency services, include keywords related to quick assistance.
- Cost-Related Keywords:
- Example: “affordable kitchen remodeling,” “cost of roof replacement”
- Keywords that address pricing can attract users looking for budget-friendly options.
- Material-Specific Keywords:
- Example: “metal roofing installation,” “granite countertop options”
- Specify the materials used in your services to attract clients interested in particular materials.
- Seasonal Keywords:
- Example: “winter roof inspection,” “summer patio construction”
- Tailor keywords based on seasonal demands for specific services.
Remember, a good mix of these keyword types can enhance your website’s visibility and attract a diverse audience. It’s essential to understand your potential clients’ search behavior and tailor your keywords accordingly.