Marketing for Home Builders

Get a comprehensive marketing strategy tailored specifically for home builders. Our approach begins with the development of professional, SEO-optimized websites that not only showcase your completed projects but also emphasize your team’s expertise. Through strategic content marketing, we create valuable blog posts and guides that position your company as an industry authority, offering insights into home construction, design trends, and maintenance tips.

To enhance your online presence, we implement local SEO strategies, ensuring that your business appears prominently in local search results. Our social media expertise enables us to visually showcase your work on platforms like Instagram and Pinterest, engaging with your audience and staying at the forefront of design trends. Shifted SEO also employs targeted online advertising, leveraging platforms like Google Ads to reach potential clients actively searching for home builders.

Shifted SEO’s Home Builder Marketing and SEO offers a comprehensive suite of solutions to maximize your online presence, engage your audience, and drive sustainable growth

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Which Marketing Service Should You Invest In For Your Home Builder Business?

Determining the right online marketing services for your home builder business depends on various factors, including your industry, target audience, business goals, and budget. Here are some key online marketing services to consider, each catering to different aspects of digital marketing promotion:

Search Engine Optimization (SEO) for Home Builders:

  • Suitable for: Businesses aiming to improve organic visibility in search engine results.
  • Benefits: Enhances website rankings, increases organic traffic, and boosts online presence.
  • Considerations: Effective for long-term results but may take time to see significant changes.

Pay-Per-Click Advertising (PPC):

  • Suitable for: Businesses looking for immediate visibility and quick results.
  • Benefits: Provides instant visibility on search engines, control over budget, and measurable ROI.
  • Considerations: Requires ongoing budget management, and results cease when the budget is exhausted.

Social Media Marketing (SMM):

  • Suitable for: Businesses aiming to build brand awareness, engage with their audience, and drive website traffic.
  • Benefits: Establishes a strong social media presence, allows for targeted advertising, and facilitates direct communication with customers.
  • Considerations: Requires consistent content creation and engagement to maintain effectiveness.

Content Marketing:

  • Suitable for: Businesses wanting to educate, inform, and engage their audience.
  • Benefits: Builds brand authority, attracts organic traffic, and supports SEO efforts.
  • Considerations: Requires a consistent content creation strategy and may take time to see significant results.

Email Marketing:

  • Suitable for: Businesses aiming to nurture leads, retain customers, and drive conversions.
  • Benefits: Cost-effective, allows personalized communication, and can be automated for efficiency.
  • Considerations: Building and maintaining a quality email list is crucial for success.

Affiliate Marketing:

  • Suitable for: E-commerce businesses looking to increase sales through partnerships.
  • Benefits: Cost-effective, performance-based, and expands reach through affiliate networks.
  • Considerations: Requires effective tracking and management of affiliate relationships.

Online Public Relations (PR):

  • Suitable for: Businesses seeking to manage their online reputation and build positive brand perception.
  • Benefits: Enhances brand credibility, manages online reviews, and addresses potential issues proactively.
  • Considerations: Requires continuous monitoring of online mentions and engagement.

Web Design and User Experience (UX):

  • Suitable for: Businesses looking to create or enhance their online presence.
  • Benefits: Ensures a visually appealing and user-friendly website, improving customer satisfaction and conversions.
  • Considerations: Integral for a positive online impression; periodic updates may be necessary.

Before choosing specific services, it’s important to conduct a thorough search of your business objectives, target audience, and competition. Considering an approach that combines multiple services can often yield the best results. Consulting with a digital marketing professional like Shifted SEO can provide tailored recommendations based on your unique business needs.

home inspector inside a home under construction

Why Shifted SEO Is The Best Digital Marketing Company for Home Builders

Clients consistently acclaim Shifted SEO as the best SEO company for home builders many reasons. Our commitment to delivering exceptional results is evident in every aspect of our services, making us the trusted choice for businesses seeking a partner for their digital marketing needs.

Industry Expertise

Shifted SEO specializes in SEO for home services, demonstrating a deep understanding of the unique challenges and opportunities within this sector. The team is well-versed in the specific keywords, trends, and strategies that drive success for businesses offering home-related services.

Local Focus

Recognizing the importance of local visibility for home service providers, Shifted SEO excels in local SEO strategies. This includes optimizing for location-specific keywords, managing local business listings, and implementing geographically targeted tactics to ensure that your business is prominently featured in local search results.

Proven SEO Results

Shifted SEO has a track record of delivering tangible results for home services businesses. Whether it’s improving search engine rankings, increasing organic traffic, or enhancing conversion rates, the company has a history of achieving and exceeding the goals set by its clients.

Transparent and Collaborative Approach

Communication is key, and Shifted SEO maintains a transparent and collaborative relationship with clients. Regular updates, clear reporting, and a commitment to understanding your business goals contribute to a partnership that is built on trust and mutual success.

Choosing Shifted SEO means partnering with a dedicated and experienced team that is committed to elevating your online presence and driving tangible results for your home builder business.

Pricing may change based on business size and scope of work

Our Home Builder SEO Pricing Structure

Ideal for Startups

basic plan


  • On-Page SEO
  • Technical SEO
  • 3 SEO Optimized Blog Posts
  • Optimize 5 Core Landing Pages
  • Google My Business

Ideal for Medium Sized Businesses

Standard Plan


  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • 3-5 Backlinks

  • Google My Business Optimization & Management
  • 10 SEO Optimized Blog Posts
  • Optimize 10 Core Landing Pages

Ideal for Corporations

expert plan


  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • 10 High DA Backlinks
  • Google My Business Optimization & Management
  • 15 SEO Optimized Blog Posts

  • Optimize 10 Core Landing Pages

  • Full SEO Website Audit

  • More SEO Services Included

Digital Marketing Services FAQ

SEO (Search Engine Optimization) is absolutely worth it for businesses aiming to establish a strong online presence. It is an organic, sustainable method to increase your website’s visibility on search engines, leading to higher organic (unpaid) traffic. SEO helps build credibility and trust among users, enhances user experience, and boosts conversions. Over time, the investment in SEO can provide a high return on investment (ROI) compared to paid advertising methods.

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a targeted audience. It encompasses a broad range of online marketing activities that leverage the internet and electronic devices to reach and engage with potential customers. Digital marketing strategies are designed to connect businesses with their target audience in a more personalized and measurable way compared to traditional marketing methods.

The cost of digital marketing services can vary widely based on several factors, including the type of services needed, the scope of the campaign, the industry, and the specific goals of the business. Here are some general considerations for understanding the costs associated with digital marketing services:

  1. Type of Services:
    • SEO Services: Costs can range from a few hundred to several thousand dollars per month, depending on the level of optimization required and the competitiveness of the industry.
    • PPC Advertising: The cost varies based on the advertising platform, keywords, and competition. Businesses typically pay per click, and budgets can range from a few hundred to thousands of dollars per month.
    • Social Media Marketing: Costs vary depending on the complexity of the campaign, the number of platforms, and the level of engagement. Monthly fees can range from a few hundred to several thousand dollars.
  2. Agency vs. In-House:
    • Hiring an external agency often involves a monthly retainer or project-based fees. Rates vary depending on the agency’s reputation, expertise, and geographic location.
    • Building an in-house digital marketing team involves salaries, benefits, and potentially additional costs for training and software tools.
  3. Geographic Location:
    • Digital marketing costs can also vary based on the geographic location of the business and the target audience. For instance, advertising in more competitive markets may require a higher budget.
  4. Business Goals:
    • The level of investment often aligns with the specific goals of the business. A comprehensive, results-driven campaign may require a higher budget compared to a more focused, short-term effort.
  5. Campaign Scale and Duration:
    • The scale and duration of a digital marketing campaign also impact costs. A large-scale, long-term campaign will generally incur higher costs than a smaller, short-term initiative.

Digital marketing is vital for businesses seeking to thrive online. Its ability to connect with a global audience, target specific demographics, provide real-time analytics, and offer cost-effective solutions makes it an indispensable tool for achieving marketing objectives and sustaining business growth.

Compound SEO is a site-authority approach of a long-term SEO strategy that mainly concentrates on producing quality content and increasing backlinks to your site. It’s slow-paced and can gain momentum over time.

Yes, blogging can significantly help SEO. Regularly publishing high-quality, relevant, and engaging blog posts provides fresh content for search engines to index. It also allows you to target long-tail keywords, which can attract specific and interested audiences. Blogs can attract natural backlinks from other websites, increasing your site’s authority. Additionally, user engagement with blog content can reduce bounce rates, indicating to search engines that your site offers valuable information.

The cost of local SEO services can vary widely based on factors such as the scope of the project, the competitiveness of the local market, the specific services offered, and the SEO agency’s expertise. Some agencies offer packages with set prices, while others customize their services based on the client’s needs. It’s essential to obtain quotes from reputable SEO agencies and discuss your specific requirements to get accurate pricing information.

Yes, marketing is really important for small businesses. It helps them get noticed by people and stand out from their competitors. When businesses use marketing, they can find new customers and keep the ones they already have. Being online is a big part of marketing now, and it lets small businesses reach more people, even if they are smaller than other businesses. Marketing also helps businesses show that they are trustworthy and build good relationships with customers. Small businesses can use different tools, like emails or ads on social media, to talk to people and keep track of how well their marketing is working. Marketing is like a tool that helps small businesses grow and be successful. It doesn’t have to cost a lot, and it’s something all small businesses can use to do better in their communities.

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