2. Create Business Profiles on Local Industry Websites
Listing your business on home improvement websites is a strategic move to enhance your online presence and reach a broader audience. Here’s a list of some of the industry-leading websites that you can create profiles on.
- Houzz
- HomeAdvisor
- Thumbtack
- Yelp
- Porches
- Nextdoor
- BuildZoom
- Networx
- CraftJack
- Pro Referral by Home Depot
Remember to explore each platform’s features, consider their user base, and choose those that align with your target audience and business goals. Regularly update and manage your profiles on these websites to maximize their effectiveness in generating leads and increasing your online visibility.
3. Starting a Google Ads Campaign for Home Improvement Marketing
Starting a Google Ads campaign can be an effective way to promote your home improvement business and reach potential customers. Here’s simplified steps to get you started:
- Create a Google Ads Account: If you don’t have a Google Ads account, visit the Google Ads website and sign up. Follow the prompts to set up your account.
- Define Your Campaign Goal: Clearly define the goal of your advertising campaign. Whether it’s generating leads, increasing website visits, or promoting a specific service, having a clear objective will guide your campaign strategy.
- Select Campaign Type: Choose the campaign type that aligns with your goal. Google Ads offers various campaign types, such as Search Campaigns, Display Campaigns, and Video Campaigns. For local businesses like home improvement, a Search Campaign is often a good starting point.
- Target Your Audience: Define your target audience based on factors like location, demographics, and user interests. This ensures that your ads are shown to users who are more likely to be interested in your services.
- Set Your Budget: Determine your daily or monthly budget for the campaign. Google Ads allows you to set a maximum limit to control your spending. Start with a budget that you’re comfortable with and adjust as needed based on performance.
- Create Ad Groups: Group your ads based on common themes or keywords. Ad groups help you organize and tailor your messaging for specific audiences or services.
- Choose Keywords: Select relevant keywords that potential customers might use when searching for home improvement services. Google Ads will display your ads when users search for these keywords.
- Craft Compelling Ad Copy: Write clear and compelling ad copy that highlights your services’ unique selling points. Include a strong call-to-action to encourage users to take the desired action, such as visiting your website or contacting you.
- Design Eye-Catching Visuals (if applicable): If you’re running Display or Video Campaigns, create visually appealing images or videos that showcase your work. High-quality visuals can capture the attention of your target audience.
- Set Up Ad Extensions: Enhance your ads by utilizing ad extensions. These additional pieces of information, such as location, phone number, or site links, provide more context to potential customers.
- Enable Conversion Tracking: If you have specific actions you want users to take (e.g., filling out a contact form or making a phone call), set up conversion tracking. This allows you to measure the success of your campaigns.
- Review and Launch: Before launching your campaign, carefully review all settings, keywords, and ad copy. Once you’re confident, launch your Google Ads campaign and monitor its performance regularly.
Remember to analyze the campaign data, adjust your strategy based on insights, and refine your ads over time to optimize performance. Google Ads provides a powerful platform for promoting your home improvement business and reaching potential customers actively searching for your services.
4. Post Quality Content on Social Media
Effectively utilizing images and videos on social media is crucial for showcasing your home improvement business. Begin by selecting the most relevant platforms like Instagram, Pinterest, Facebook, or Houzz that align with your target audience. High-quality visuals are paramount; share captivating before-and-after transformations to highlight your skills and engage your audience. Present a diverse range of projects to showcase your expertise and attract a wider audience. Create behind-the-scenes content to humanize your brand, and produce informative videos offering valuable tips related to home improvement. Encourage engagement by asking questions and fostering a sense of community. Leverage Instagram features like Stories and Reels for real-time updates and short, engaging content. Develop shareable content, such as infographics or design inspiration, to increase your brand’s reach. Maintain a consistent visual theme and branding across platforms for instant recognition. Use relevant hashtags to broaden your content’s visibility, and regularly monitor analytics to refine your content strategy based on audience preferences. By following these steps, you can effectively leverage visual content on social media to enhance your brand’s visibility and engage potential clients.
5. Doing SEO for Home Improvement Companies
Optimizing your website for search engines (SEO) is another important step for enhancing the online visibility of your home improvement business. Here’s are just a few steps that could help to jumpstart SEO for home improvement:
- Keyword Research: Identify relevant local keywords for home improvement services.
- Local SEO: Optimize your online presence for local searches, including Google My Business.
- Optimized Content: Create high-quality content with targeted keywords for service pages.
- Mobile-Friendly Design: Ensure your website is responsive for mobile users.
- Image Optimization: Optimize images with descriptive filenames and alt text.
- Backlink Building: Build quality backlinks from reputable home improvement or local business sites.
- Customer Reviews: Encourage positive customer reviews on your site and third-party platforms.
- Technical SEO: Address technical aspects, such as page load times and URL structure.
- Social Media Integration: Engage on social platforms to boost brand visibility and website traffic.
- Content Updates: Regularly update your site with fresh content, like blog posts or project updates.
- Local Citations: Ensure consistent business information across online directories and citation platforms.
- Monitor Analytics: Use tools like Google Analytics to track and analyze website performance. Adjust strategies based on user behavior and keyword performance.
6. Social Media Advertising
Social media advertising for home improvement companies is a dynamic strategy to elevate brand presence, engage audiences, and generate leads. The first step involves clearly defining your target audience, considering demographics, interests, and online behavior. Subsequently, choose the appropriate social media platforms that align with your audience. Platforms like Facebook, Instagram, and Pinterest, known for their visual appeal, are ideal for showcasing home improvement projects.
Once the platforms are selected, focus on creating compelling visual content. High-quality images and videos showcasing completed projects, transformations, and behind-the-scenes glimpses can effectively convey your expertise. Craft persuasive ad copy that emphasizes your unique selling propositions, services, and any ongoing promotions. Utilize targeted advertising features provided by platforms like Facebook to ensure your ads reach the most relevant audience.
Engage your audience through promotions, contests, or interactive content to foster a sense of community. Implement retargeting campaigns to re-engage users who have interacted with your content or visited your website. Strong calls to action (CTAs) in your ads are crucial for guiding users towards desired actions, whether it’s visiting your website or requesting a quote. Regularly monitor and analyze the performance of your social media ads using analytics tools, focusing on metrics such as engagement, click-through rates, and conversions. Finally, continually test and optimize your campaigns based on insights gained, ensuring a refined and effective social media advertising strategy for your home improvement business.
Final Thoughts
Hopefully, these tips help to get you started on your road to marketing success with your home improvement company. Following these strategies can help brand visibility, credibility, and lead generation, contributing to the growth and longevity of a successful home improvement business.
If these steps seem daunting or you don’t have the time to do home improvement marketing, contact the experts at Shifted SEO.