There are 11,190 Solar Panel Installation businesses in the US as of 2022, an increase of 1.9% from 2021.

SEO for solar companies is considered one of the single most important marketing strategies that a solar business can implement.

The internet serves as a primary source of information for individuals worldwide, particularly when they’re seeking specific services. When potential customers search for a solar company, their journey often begins with a Google query, and the first result often seals the deal.

If your solar company isn’t performing well on search engines like Google, it’s probably time to start investing in Search Engine Optimization (SEO) services for solar companies.

Table of Contents:

  • What is SEO for a Solar Company?
  • Why Does My Solar Business Need SEO?
  • How to Start an SEO Campaign for Solar
  • SEO Tools for Solar Success
  • SEO Keywords

What is SEO for Solar Companies?

SEO (Search Engine Optimization) for solar companies is a digital marketing strategy aimed at improving the online visibility and search engine rankings of companies that operate in the solar energy sector. The goal is to enhance a solar business’s online presence, attract relevant traffic, and ultimately generate more leads and conversions. Here are some of the key aspects of SEO for a solar company.

Keyword Optimization: Identifying and optimizing for relevant keywords related to solar energy is crucial. This includes terms like “solar installation,” “renewable energy solutions,” and location-specific keywords to target local markets.

On-Page Optimization: Optimizing the content and structure of your website is essential. This involves creating high-quality, informative content about solar products and services, optimizing meta tags, headers, and images, and ensuring a positive user experience.

Local SEO for Solar: Given that many solar businesses serve specific geographic areas, local SEO is vital. This includes optimizing local business listings, obtaining positive reviews, and ensuring accurate business information on platforms like Google My Business.

Content SEO & Marketing: Providing valuable content related to solar energy can attract and engage your target audience. This may include blog posts, articles, infographics, and videos that educate users about the benefits of solar energy, the installation process, and industry trends.

Link Building: Building high-quality backlinks from reputable websites in the solar industry can improve your website’s authority and visibility. This may involve collaborations with industry partners, outreach to relevant websites, and participation in industry events.

Technical SEO: Ensuring that your website is technically sound is crucial for SEO. This includes optimizing site speed, mobile responsiveness, and fixing any technical issues that may impact user experience and search engine rankings.

Analytics and Monitoring: Regularly monitoring website analytics provides insights into the effectiveness of your SEO efforts. This includes tracking keyword rankings, website traffic, and user behavior to make data-driven decisions and adjustments to your strategy.

SEO for solar businesses is an ongoing and dynamic process that requires a strategic approach to stay competitive. The primary objective of solar SEO is to augment the online visibility, search engine rankings, and overall digital presence of solar companies. By meticulously optimizing various elements both on and off a website, solar SEO endeavors to attract targeted traffic, generate leads, and increase the online authority of businesses engaged in solar energy solutions. Solar SEO empowers businesses to establish themselves as industry leaders, effectively connect with their target audience, and actively contribute to growth and sustainability.


a worker laying down solar panels on top of a house

a worker laying down solar panels on top of a house

Why Does My Solar Company Need SEO?

SEO is indispensable for solar companies for many reasons. It significantly boosts your online visibility, this helps to ensure that potential customers can easily find your business when searching for relevant keywords like “solar installation” or “renewable energy solutions.” This increased visibility not only drives more traffic to your website but also positions your company as a credible and trustworthy option in the solar industry.

SEO provides your solar business with a competitive edge. As the solar energy sector continues to expand, the competition among companies intensifies. By prioritizing SEO, your business can stand out in search engine results compared to competitors that may not have invested in optimizing their marketing presence. This advantage is crucial for attracting and converting potential customers who rely on search engines to make informed decisions about solar services.

Search engine optimization offers a cost-effective and targeted marketing approach. Unlike traditional advertising methods, SEO allows you to focus on users actively looking for solar. This targeted approach not only reduces marketing expenses but also maximizes the impact of your online scope. By optimizing for local search and specific keywords, SEO ensures that your solar company reaches the right audience, driving qualified leads and contributing to the overall success and growth of your business.


How to Start Doing SEO for Solar Companies

Starting an SEO campaign for your solar business involves a few steps to optimize your online presence and attract potential customers actively searching for solar solutions. Here’s a short step-by-step guide to help you launch a successful SEO campaign for your solar company:

Step 1: Keyword Research

Keywords Everywhere is a browser extension that provides keyword research metrics directly within the search engine results pages (SERPs). It’s designed to help users, particularly digital marketers and SEO professionals, streamline their keyword research process. The tool has a free option and we definitely recommend checking it out.

    • Identify relevant keywords related to solar services, such as “solar installation,” “renewable energy solutions,” and location-specific terms.
    • Use keyword research tools to assess the search volume, competition, and relevance of selected keywords.

Step 2: On-Page Optimization

    • Optimize your website’s meta titles, meta descriptions, and header tags with targeted keywords.
    • Ensure your website’s content is informative, well-structured, and includes relevant keywords naturally.
    • Implement a clean and user-friendly website design for optimal user experience.

Step 3: Local SEO

    • Create and optimize your Google My Business (GMB) listing with accurate business information, including your address, phone number, and business hours.
    • Encourage satisfied customers to leave positive reviews on your GMB profile.
    • Optimize your website for local search by incorporating location-specific keywords.

Step 4: Content Creation

    • Develop high-quality, informative content that addresses the needs and questions of your target audience. This can include blog posts, articles, infographics, and videos related to solar energy.
    • Showcase your completed projects and share success stories to build credibility.

Step 5: Link Building

  • Build high-quality backlinks from reputable websites in the solar industry. This can be achieved through partnerships, collaborations, and outreach efforts.
  • Leverage guest posting opportunities to contribute valuable content to relevant websites in exchange for a backlink.

Step 6: Technical SEO

  • Ensure your website is technically sound by optimizing site speed, mobile responsiveness, and fixing any technical issues that may impact SEO performance.
  • Implement schema markup to provide search engines with additional information about your content.

Step 7: Analytics and Monitoring

  • Set up Google Analytics to track website traffic, user behavior, and other key metrics.
  • Monitor keyword rankings and performance regularly to assess the effectiveness of your SEO efforts.

By following these steps, you can establish a solid foundation for your SEO campaign, increase your online visibility, and effectively connect with potential customers in solar. Keep in mind that SEO is an ongoing process, and consistent efforts will contribute to long-term success.


wood letters of the word SEO on the corner of a desk

wood letters of the word SEO on the corner of a desk


SEO Tools for a Solar Business

46% of Google searches are for local businesses. Moz states “If you don’t have a local SEO strategy in place, you’ll miss out on valuable traffic looking for your organization. People use Google to find local businesses.”

Google Business Profile

A Google Business Profile is a fundamental asset for businesses, particularly those operating locally. Its importance lies in its ability to significantly enhance a business’s online visibility, especially in local search results and on Google Maps. When potential customers search for products or services offered by your business in the local area, a well-optimized Google Business Profile increases the likelihood of your business appearing prominently in relevant search results, ultimately driving more local traffic.

Beyond mere visibility, a Google Business Profile contributes to building credibility and trust among consumers. It serves as a central hub for essential business information, including your address, phone number, business hours, and customer reviews. Positive customer reviews, prominently featured on your profile, not only influence potential customers but also contribute to a positive online reputation. Managing and responding to reviews demonstrates that your business values customer feedback and is actively engaged with its clientele.

A Google Business Profile is a cornerstone of local SEO efforts. It significantly impacts your business’s chances of appearing in the Local Pack, a set of local business listings that appear prominently in search results. The profile also provides valuable insights and analytics, allowing you to understand how users interact with your listing. Additionally, features like Google My Business Posts enable you to share updates and promotions directly on your profile, keeping your audience informed and engaged. In an era where mobile users are prevalent, a well-optimized Google Business Profile ensures that your business information is easily accessible on various devices, including smartphones and tablets. Overall, the profile’s seamless integration with other Google services makes it a central element in shaping your business’s online presence and connecting with your target audience effectively.

Some Short Steps to Create a Google Business Profile:

  1. Sign in to Google:
    • Use your Google account to sign in. If you don’t have one, create a Google account.
  2. Access Google My Business:
  3. Enter Business Information:
    • Fill in your business name, address, phone number, and other essential details.
  4. Verify Your Business:
    • Google will need to verify that you’re the owner of the business. This can be done through a postcard sent to your business address or via phone or email in some cases.
  5. Optimize Business Details:
    • Complete your profile by adding business hours, website URL, business category, and a brief description of your services.
  6. Add Photos:
    • Enhance your profile with high-quality photos of your business, including the storefront, interior, and team members.
  7. Manage Reviews:
    • Encourage customers to leave reviews, and engage with them by responding to reviews, both positive and negative.

For a solar company looking to optimize its online presence and improve its search engine rankings, there are several other SEO tools available. Here’s a list of useful SEO tools and links:

Google Analytics: Analyzes website traffic, user behavior, and other crucial metrics to gain insights into the effectiveness of your SEO efforts.

Google Search Console: Provides information about how Google crawls and indexes your site, highlights issues, and offers suggestions for improvement.

SEMrush: Offers keyword research, competitor analysis, backlink tracking, and site audit features, providing a comprehensive view of your SEO performance.

Ahrefs: Focuses on backlink analysis, keyword research, and competitor research to help improve your site’s authority and visibility.

Moz: Provides tools for keyword research, link building, site audits, and rank tracking, aiding in overall SEO strategy.

Ubersuggest: Offers keyword ideas, content suggestions, and competitor analysis to refine your SEO strategy.

Screaming Frog SEO Spider: Crawls websites to identify SEO issues, such as broken links, duplicate content, and missing meta tags.

BrightLocal: Focuses on local SEO, helping businesses manage their local online presence, local rankings, and customer reviews.

SERPstat: Provides insights into organic and paid search, keyword analysis, and site audit tools for a holistic SEO approach.

Google PageSpeed Insights: Assesses your website’s page speed and offers suggestions for improvement, crucial for user experience and search rankings.

BuzzSumo:Helps identify popular content in your industry, aiding in content strategy and identifying potential outreach opportunities.

AnswerThePublic: Generates content ideas by visualizing what questions users are asking related to your keywords.

Woorank: Provides a detailed website analysis, highlighting areas for improvement in terms of SEO, usability, and performance.

SpyFu: Focuses on competitor analysis, revealing insights into their SEO and advertising strategies.

Selecting the right combination of these tools based on your specific needs and objectives will contribute to a solid SEO strategy for your solar company. Keep in mind that SEO is an ongoing effort, and these tools can help you monitor and refine your approach over time.


black solar panels on a roof of a big building during a sunset

black solar panels on the roof of a big building during a sunset

SEO Keywords to Use for Your Solar Company

When selecting SEO keywords for a solar company, it’s essential to target terms that are relevant to your business, services, and the intent of potential customers. Here are some SEO keywords tailored for a solar company:

Solar Panels, Solar Energy Solutions, Solar Installation Services, Solar Panel Installer, Solar Company Near Me, Residential Solar Systems, Commercial Solar Power, Renewable Energy Solutions, Photovoltaic Systems, Solar Panel Installation, Solar Energy Providers, Solar Power Systems, Solar Panel Maintenance, Green Energy Solutions, Solar Inverters, Solar Battery Storage, Off-Grid Solar Solutions, Solar Financing Options, Solar Energy Consultants, Solar Power for Homes, Solar Panel Manufacturers, Net Metering Benefits, Solar Energy Grants, Solar Tax Credits, Sustainable Energy Solutions, Eco-Friendly Solar Solutions, Solar ROI (Return on Investment), Solar Energy Rebates, Grid-Tied Solar Systems, Solar Net Metering, Solar Energy Efficiency, Solar System Financing.

Remember to incorporate location-specific keywords if your solar company serves specific geographic areas. Consider long-tail keywords that reflect specific aspects of your services or address common questions potential customers might have. Regularly review and update your keyword strategy based on industry trends and changes in user behavior to ensure optimal SEO performance.

Final Thoughts and Conclusion

Implementing an SEO strategy for solar companies is pretty much the only way to compete in the industry. As we talked about above, find the right words people search for about solar energy. Use these words naturally on your website. Make sure your business is listed correctly on sites like Google. Ask happy customers to leave good reviews. Also, make sure your website works well on phones and loads fast. Write interesting articles and make videos about solar energy. Share these on social media to get more people interested. Get links from other good websites in the solar industry. Keep an eye on how your website is doing using tools like Google Analytics. Adjust what you’re doing based on what’s working. By doing these things, you can make your solar company more popular online and get more customers

Published On: November 21st, 2023 / Categories: Solar SEO / By / 11.9 min read /