Marketing Services for Construction Companies

Shifted is a top Construction Marketing Agency. We are increasing organic traffic, higher search engine rankings, and improving conversion rates website by website. Our main goal is to help your construction business grow through advanced marketing strategies that are developed after a thorough consultation.

Marketing for a construction company helps generate online leads and bring in more job opportunities. It also makes your brand look trustworthy and by sharing success stories and being involved in the community, it sets your construction company up for long-term success with more clients and industry connections.

Shifted SEO is a Construction Marketing Agency that offers solutions to maximize and drive online growth today.

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Which Marketing Service Should You Invest In For Your Construction Company?

Determining the right marketing services for your construction company depends on various factors, including your industry, target audience, business goals, and budget. Here are some key online marketing services to consider, each catering to different aspects of digital marketing promotion:

SEO for Construction Companies:

  • Suitable for: Businesses aiming to improve organic visibility in search engine results.
  • Benefits: Enhances website rankings, increases organic traffic, and boosts online presence.
  • Considerations: Effective for long-term results but may take time to see significant changes.

Pay-Per-Click Advertising (PPC) for Construction Companies:

  • Suitable for: Businesses looking for immediate visibility and quick results.
  • Benefits: Provides instant visibility on search engines, control over budget, and measurable ROI.
  • Considerations: Requires ongoing budget management, and results cease when the budget is exhausted.

Social Media Marketing (SMM) for Construction Companies:

  • Suitable for: Businesses aiming to build brand awareness, engage with their audience, and drive website traffic.
  • Benefits: Establishes a strong social media presence, allows for targeted advertising, and facilitates direct communication with customers.
  • Considerations: Requires consistent content creation and engagement to maintain effectiveness.

Content Marketing for Construction Companies:

  • Suitable for: Businesses wanting to educate, inform, and engage their audience.
  • Benefits: Builds brand authority, attracts organic traffic, and supports SEO efforts.
  • Considerations: Requires a consistent content creation strategy and may take time to see significant results.

Email Marketing:

  • Suitable for: Businesses aiming to nurture leads, retain customers, and drive conversions.
  • Benefits: Cost-effective, allows personalized communication, and can be automated for efficiency.
  • Considerations: Building and maintaining a quality email list is crucial for success.

Affiliate Marketing:

  • Suitable for: E-commerce businesses looking to increase sales through partnerships.
  • Benefits: Cost-effective, performance-based, and expands reach through affiliate networks.
  • Considerations: Requires effective tracking and management of affiliate relationships.

Online Public Relations (PR):

  • Suitable for: Businesses seeking to manage their online reputation and build positive brand perception.
  • Benefits: Enhances brand credibility, manages online reviews, and addresses potential issues proactively.
  • Considerations: Requires continuous monitoring of online mentions and engagement.

Web Design and User Experience (UX):

  • Suitable for: Businesses looking to create or enhance their online presence.
  • Benefits: Ensures a visually appealing and user-friendly website, improving customer satisfaction and conversions.
  • Considerations: Integral for a positive online impression; periodic updates may be necessary.

Before choosing specific services, it’s important to conduct a thorough search of your business objectives, target audience, and competition. Considering an approach that combines multiple services can often yield the best results. Consulting with a digital marketing professional like Shifted SEO can provide tailored recommendations based on your unique business needs.

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Construction Digital Marketing Agency

Our Construction Marketing Agency understands the importance of local presence, utilizing expert local SEO strategies to ensure your business stands out in the communities you serve. Our content creators provide valuable information through blogs, guides, and videos, positioning your business as an industry authority. Social media specialists integrate these efforts across platforms, fostering a sense of community around your brand.

Collaborate with Shifted SEO as your Construction Marketing Agency, where our diverse skill sets converge to maximize your presence, engage your target audience, and propel your business.

Why Shifted SEO Is The Best Digital Marketing Company for Construction Companies

Shifted SEO stands out as the top choice for digital marketing services tailored to construction companies for several reasons. Our team specializes in creating custom strategies that increase online traffic, making it easier for potential clients to discover your construction business. Our targeted approach ensures that your company stands out, attracting more project opportunities and partnerships.

Shifted SEO excels in building and enhancing the online reputation of construction companies. Through effective digital marketing, we highlight your expertise, reliability, and successful projects, creating trust among potential clients. Our focus on creating a positive brand image sets your construction business apart, making it the preferred choice for clients seeking construction services.

Pricing may change based on business size and scope of work

Our Construction SEO Pricing Structure

Ideal for Startups

basic plan


  • On-Page SEO
  • Technical SEO
  • 3 SEO Optimized Blog Posts
  • Optimize 5 Core Landing Pages
  • Google My Business

Ideal for Medium Sized Businesses

Standard Plan


  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • 3-5 Backlinks

  • Google My Business Optimization & Management
  • 10 SEO Optimized Blog Posts
  • Optimize 10 Core Landing Pages

Ideal for Corporations

expert plan


  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • 10 High DA Backlinks
  • Google My Business Optimization & Management
  • 15 SEO Optimized Blog Posts

  • Optimize 10 Core Landing Pages

  • Full SEO Website Audit

  • More SEO Services Included

A Free Construction Marketing Plan

Creating a construction marketing plan usually starts with a brief summary that talks about the goals, target audience, and main strategies. After that, there’s a detailed overview of the company, including its history, mission, and values. They also look at the company’s strengths, weaknesses, opportunities, and threats to figure out where they can improve and grow. Identifying a specific target audience is important, considering things like who the customers are, where they are, and what they need. They also check out the competition to see how they can stand out.

They set clear goals for marketing, like making more people aware of the brand, generating leads, and expanding into new markets. It’s crucial to highlight what makes the construction service unique. They use various strategies to have a strong online presence, like having a professional website, using SEO, and being active on social media to show off their projects and connect with potential clients. Creating useful blog posts, articles, and case studies helps to show their expertise and build trust.

Networking is a priority, which means attending industry events, conferences, and trade shows, and joining local business groups to make valuable connections. They also create a referral program to encourage happy clients and partners to recommend their services. They think about traditional advertising too, like putting ads in industry magazines or even using local radio or TV. Email marketing is also part of the plan, with regular newsletters about project updates, industry news, and promotions.

They carefully decide how much money to spend on each marketing strategy to use resources effectively. They set goals to measure how well things are working and regularly check the data to make smart decisions. A detailed plan shows when each marketing strategy will happen and when it will be reviewed. Regular check-ins help make sure the plan is working and can be adjusted if things change. This plan is made to help the construction company stay flexible and respond to the changing needs of the business and the construction industry.

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